DOC 07 — THE JOURNAL
The Journal
Field notes on ingredients, process and the reasoning behind every decision. Evidence, not claims.
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Why We Chose Mamra Almonds
Mamra almonds yield less and cost more than commercial almonds. Here's why we chose them anyway for the White Bullet.
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Why Handcrafted Still Matters
"Handcrafted" is printed on almost everything now. Here's what it actually means for how we make Bullets — and why...
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Why TRIGRRR Exists
On the small, undramatic moments that make up most of adult life — and why TRIGRRR was built to sit...
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Why We Chose Mongra Saffron
How we picked the grade of Kashmiri saffron that goes into the Yellow Bullet — and why colour, aroma and...
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Why We Don't Use Fake Colours or Flavours
Why our toffees don't chase supermarket-bright colour or flavour — and why a little batch-to-batch variation is evidence, not a...
