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SAFFRON TOFFEE
YELLOW BULLETS
Kashmiri Saffron · Mongra Grade
Only the red tips of the saffron stigma. Naturally stronger colour, naturally richer aroma.
Rs. 21912 BULLETS · 70 G
DOC 01 — COVER SHEET
A small good thing
for not so good times.
No big promises. Just a tiny good thing you can reach for when the day feels too much.
↖ peel
REAL INGREDIENTSNO FAKE COLOURSNO FAKE FLAVOURSHANDCRAFTED
DOC 02 — PHILOSOPHY
Goodness matters most
in not so good times
Not because it solves anything.
Because it still matters.
Keep something good nearby.
Not as a fix. Just as something good.
DOC 03 — THE LINE UP
Here is something good to keep nearby
Four bullets. Each one is an ingredient we respect, cooked down until it behaves like a toffee.
Keep bullets away from children. You may not get any.
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ALMOND TOFFEE
WHITE BULLETS
Iranian Almonds · Mamra Grade
The rarest grade of almond, prized for its natural oil content and a crunch ordinary almonds lack.
Rs. 21912 BULLETS · 70 G
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PISTACHIO TOFFEE
GREEN BULLETS
Afghani Pistachio · Pishori Grade
Pure green kernels only, from one of the most prized pistachio grades. Buttery and naturally vibrant.
Rs. 21912 BULLETS · 70 G
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CARAMEL TOFFEE
BROWN BULLETS
Whole Milk Solids & Pharma Grade Sugar
Brown, but not from cocoa. Slow-cooked sugar makes its own colour — and its own argument.
Rs. 14912 BULLETS · 70 G
PS: Keep bullets away from children. You may not get any.
DOC 05 — ORDER FORM
Build Your Good
The more boxes you take, the better the price. Mix flavours or stick to one — the discount doesn't care.
We wish we could recommend just one.
1 BOX
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2 BOXES
SAVE 5%
MOST POPULAR
3 BOXES
SAVE 10%
4+ BOXES
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YELLOW BULLETS
SAFFRON TOFFEE ·Rs. 219
0
WHITE BULLETS
ALMOND TOFFEE ·Rs. 219
0
GREEN BULLETS
PISTACHIO TOFFEE ·Rs. 219
0
BROWN BULLETS
CARAMEL TOFFEE ·Rs. 149
0
add two boxes to start saving →
TRIGRRR — ORDER SLIP
9 SEP 2026
nothing picked yet.
SUBTOTALRs. 0.00
SHIPPING—
TOTAL
Rs. 0.00
discounts unlock at two boxes.
DOC 04 — SOURCING FILE
Why these ingredients
Five ingredients, each chosen by looking, smelling and tasting — not from a price list. Every one of them earns its place; every one gets equal billing.
LACHHA SAFFRON
KASHMIRI MONGRA
↔
ORIGIN: PAMPORE, KASHMIR
Kashmiri Mongra Saffron
Mongra is cut from the very top of the thread — all red, no yellow. The same pinch colours deeper and perfumes further, so the toffee needs less of everything else.
colour intensitystigma qualityaromarichness
GOES INTO
SLICED FANDOGHI
SLICED PISHORI
↔
ORIGIN: AFGHANISTAN
Afghani Pishori Pistachio
Sliced open, Pishori kernels are green all the way through, not just at the skin. That is why the Green Bullet is green — the nut does the colouring.
colourslice sizetexturefreshness
GOES INTO
CALIFORNIAN ALMOND
IRANIAN MAMRA
↔
ORIGIN: IRAN
Iranian Mamra Almond
Mamra kernels are smaller, denser and visibly oilier. That oil carries the almond flavour through milk and sugar without any essence helping it along.
sizeoil contenttexturenatural richness
GOES INTO
CASHEW APPLE, ON THE TREE
KONKANI CASHEW
ORIGIN: KONKAN COAST, INDIA
Konkani Cashew
Grown slowly on laterite soil near the sea, in mineral-rich ground that no plantation cashew sees. Peeled by hand, sun-dried the old way — denser, sweeter and paler than plantation cashew, with a clean snap.
GOES INTO
YOUNG PODS, IDUKKI
BORI CARDAMOM
ORIGIN: IDUKKI, KERALA
Bori Kerala Cardamom
"Bori" means the fat, deep-green pods — hand-picked and shade-dried in small batches on the same Idukki hillsides for generations. More oil in the seed means more perfume in the toffee, so a little goes a long way.
GOES INTO
DOC 06 — PACKAGING FILE
Made to stay nearby.
Not features. Design decisions — each one made so this stays with you, not just survives the trip home.
Our rules
Not marketing claims. House rules. Printed here so we can't take them back.
RULE 01
High fat milk solids
Whole milk, reduced slowly. Fat is where the taste lives, so we keep it.
RULE 02
Pharma grade sugar
Ultra-pure, free from contaminants. The grade used for making medicines.
RULE 03
No fake colours
The yellow is saffron. The green is pistachio. That is the whole trick.
RULE 04
No fake flavours
If a bullet tastes of almond, there are almonds in it. Nothing else to say.
photo — the maker at the stove, 6 AM
fig. 1 — where the day starts
BATCH № 214 — NOTES
milk down by half before noon
saffron goes in off the heat
pistachio last. always.
saffron goes in off the heat
pistachio last. always.
DOC 06 — FEATURE
The man behind the taste
He has burnt more sugar than most people will ever cook. That is how you learn caramel — not from a book, but from the smell of the batch you lost.
Every batch is still made the same way: whole milk reduced slowly, sugar watched until it turns exactly the brown he wants, ingredients weighed by hand and checked by nose. Nothing here is automated, because nothing here needs to be faster.
He does not appear on the packaging. He would rather you remember the saffron.
"taste. adjust. taste again."
DOC 08 — FIELD NOTES
TRIGRRR in real life
Nobody poses. Nobody smiles at the camera. The bullets are just there, the way sweets actually are.
photo — a desk mid-deadline, one bullet by the keyboard
OFFICE DESK, 4:47 PM
the third meeting ran long
photo — rainy commute, pack on the sill
LOCAL TRAIN, WINDOW SEAT
monsoon, again
photo — exam week, wrappers as bookmarks
STUDY TABLE, 1:12 AM
two chapters to go
photo — airport bench, boarding pass and a green bullet
GATE 14, DELAYED
the board still says 40 min
photo — counter with lists, pack half open
KITCHEN, BETWEEN CHORES
five minutes, standing up
photo — steel tumbler, newspaper, one brown bullet
BALCONY, EVENING TEA
the good ten minutes
DOC 09 — CORRESPONDENCE
Notes that came back
Kept a pack in my office drawer. It did not survive the week.
— MEERA, PUNE
The yellow one tastes like my grandmother's kesar peda. I was not prepared to feel things about a toffee.
— ARJUN, DELHI
Bought two boxes. Hid one from my kids. This is standard procedure now.
— S. NAIR, KOCHI
The only sweet I've had that tastes like its own ingredient list.
— RADHIKA, MUMBAI
DOC 10 — HANDBOOK
Questions, answered
The short handbook. If it isn't here, write to us — a person answers.
A small cylinder of slow-cooked toffee, about six grams of it. Twelve to a pack, 70 g in total. The shape is practical: it fits a pocket, a drawer, and the ten minutes you actually have.
None. The yellow is Mongra saffron, the green is Pishori pistachio, the white is Mamra almond, and the brown is what sugar does when you cook it slowly and pay attention.
No. Toffee travels well. Keep the pack below 30°C and out of direct sun and the bullets arrive the way they left the kitchen.
Best before 2 months from the date of manufacture, printed on the pack — though no pack has ever been observed lasting that long. Once opened, fold the pack shut and finish it within a few weeks.
Yes — there is nothing in a bullet that is unfit for a child. But keep bullets away from children. You may not get any.
